Tréca - seen by Tréca - Concept + audioguides writing

Noise, crowd, bad lights. A shop might not be the best place to try a mattress... Then where?

We thought about something inspiring that would enable consumers to fully appreciate their bed trial and - why not - educate themselves.

An audioguided bed trial at the Opera Garnier, to discover its painted ceilings from the perfect angle and perfect mattress.